diff --git a/src/panels/lovelace/cards/hui-empty-state-card.ts b/src/panels/lovelace/cards/hui-empty-state-card.ts
index 9969767be2..c38df4e567 100644
--- a/src/panels/lovelace/cards/hui-empty-state-card.ts
+++ b/src/panels/lovelace/cards/hui-empty-state-card.ts
@@ -1,63 +1,116 @@
 import { css, html, LitElement, nothing } from "lit";
-import { customElement, property } from "lit/decorators";
+import { customElement, property, state } from "lit/decorators";
+import { classMap } from "lit/directives/class-map";
 import "../../../components/ha-card";
 import "../../../components/ha-button";
+import "../../../components/ha-icon";
 import type { HomeAssistant } from "../../../types";
-import type { LovelaceCard } from "../types";
+import { handleAction } from "../common/handle-action";
+import type { LovelaceCard, LovelaceCardEditor } from "../types";
 import type { EmptyStateCardConfig } from "./types";
 
 @customElement("hui-empty-state-card")
 export class HuiEmptyStateCard extends LitElement implements LovelaceCard {
+  public static async getConfigElement(): Promise<LovelaceCardEditor> {
+    await import("../editor/config-elements/hui-empty-state-card-editor");
+    return document.createElement("hui-empty-state-card-editor");
+  }
+
+  public static getStubConfig(): EmptyStateCardConfig {
+    return {
+      type: "empty-state",
+      title: "Welcome Home",
+      content: "This is an empty state card.",
+    };
+  }
+
   @property({ attribute: false }) public hass?: HomeAssistant;
 
+  @state() private _config?: EmptyStateCardConfig;
+
   public getCardSize(): number {
     return 2;
   }
 
-  // eslint-disable-next-line @typescript-eslint/no-empty-function
-  public setConfig(_config: EmptyStateCardConfig): void {}
+  public setConfig(config: EmptyStateCardConfig): void {
+    this._config = config;
+  }
 
   protected render() {
-    if (!this.hass) {
+    if (!this.hass || !this._config) {
       return nothing;
     }
 
     return html`
       <ha-card
-        .header=${this.hass.localize(
-          "ui.panel.lovelace.cards.empty_state.title"
-        )}
+        class=${classMap({
+          "content-only": this._config.content_only ?? false,
+        })}
       >
-        <div class="card-content">
-          ${this.hass.localize(
-            "ui.panel.lovelace.cards.empty_state.no_devices"
-          )}
-        </div>
-        <div class="card-actions">
-          <ha-button appearance="plain" href="/config/integrations/dashboard">
-            ${this.hass.localize(
-              "ui.panel.lovelace.cards.empty_state.go_to_integrations_page"
-            )}
-          </ha-button>
+        <div class="container">
+          ${this._config.icon
+            ? html`<ha-icon .icon=${this._config.icon}></ha-icon>`
+            : nothing}
+          ${this._config.title ? html`<h1>${this._config.title}</h1>` : nothing}
+          ${this._config.content
+            ? html`<p>${this._config.content}</p>`
+            : nothing}
+          ${this._config.tap_action && this._config.action_label
+            ? html`
+                <ha-button @click=${this._handleAction}>
+                  ${this._config.action_label}
+                </ha-button>
+              `
+            : nothing}
         </div>
       </ha-card>
     `;
   }
 
+  private _handleAction(): void {
+    if (this._config?.tap_action && this.hass) {
+      handleAction(this, this.hass, this._config, "tap");
+    }
+  }
+
   static styles = css`
-    .content {
-      margin-top: -1em;
-      padding: 16px;
+    :host {
+      display: block;
+      height: 100%;
     }
-
-    .card-actions a {
-      text-decoration: none;
+    ha-card {
+      height: 100%;
     }
-
-    ha-button {
-      margin-left: -8px;
-      margin-inline-start: -8px;
-      margin-inline-end: initial;
+    .container {
+      display: flex;
+      flex-direction: column;
+      align-items: center;
+      justify-content: center;
+      text-align: center;
+      height: 100%;
+      padding: var(--ha-space-8) var(--ha-space-4);
+      box-sizing: border-box;
+      gap: var(--ha-space-4);
+      max-width: 640px;
+      margin: 0 auto;
+    }
+    ha-icon {
+      --mdc-icon-size: var(--ha-space-12);
+      color: var(--secondary-text-color);
+    }
+    h1 {
+      margin: 0;
+      font-size: var(--ha-font-size-xl);
+      font-weight: 500;
+    }
+    p {
+      margin: 0;
+      color: var(--secondary-text-color);
+    }
+    .content-only {
+      background: none;
+      box-shadow: none;
+      border: none;
     }
   `;
 }
diff --git a/src/panels/lovelace/cards/types.ts b/src/panels/lovelace/cards/types.ts
index d7d013073e..0c6697d1b5 100644
--- a/src/panels/lovelace/cards/types.ts
+++ b/src/panels/lovelace/cards/types.ts
@@ -58,8 +58,12 @@ export interface ConditionalCardConfig extends LovelaceCardConfig {
 }
 
 export interface EmptyStateCardConfig extends LovelaceCardConfig {
-  content: string;
+  content_only?: boolean;
+  icon?: string;
   title?: string;
+  content?: string;
+  action_label?: string;
+  tap_action?: ActionConfig;
 }
 
 export interface EntityCardConfig extends LovelaceCardConfig {
diff --git a/src/panels/lovelace/editor/config-elements/hui-empty-state-card-editor.ts b/src/panels/lovelace/editor/config-elements/hui-empty-state-card-editor.ts
new file mode 100644
index 0000000000..a78a0e592e
--- /dev/null
+++ b/src/panels/lovelace/editor/config-elements/hui-empty-state-card-editor.ts
@@ -0,0 +1,153 @@
+import { mdiGestureTap } from "@mdi/js";
+import { html, LitElement, nothing } from "lit";
+import { customElement, property, state } from "lit/decorators";
+import memoizeOne from "memoize-one";
+import { assert, assign, boolean, object, optional, string } from "superstruct";
+import { fireEvent } from "../../../../common/dom/fire_event";
+import type { LocalizeFunc } from "../../../../common/translations/localize";
+import "../../../../components/ha-form/ha-form";
+import type {
+  HaFormSchema,
+  SchemaUnion,
+} from "../../../../components/ha-form/types";
+import type { HomeAssistant } from "../../../../types";
+import type { EmptyStateCardConfig } from "../../cards/types";
+import type { LovelaceCardEditor } from "../../types";
+import { actionConfigStruct } from "../structs/action-struct";
+import { baseLovelaceCardConfig } from "../structs/base-card-struct";
+
+const cardConfigStruct = assign(
+  baseLovelaceCardConfig,
+  object({
+    content_only: optional(boolean()),
+    icon: optional(string()),
+    title: optional(string()),
+    content: optional(string()),
+    action_label: optional(string()),
+    tap_action: optional(actionConfigStruct),
+  })
+);
+
+@customElement("hui-empty-state-card-editor")
+export class HuiEmptyStateCardEditor
+  extends LitElement
+  implements LovelaceCardEditor
+{
+  @property({ attribute: false }) public hass?: HomeAssistant;
+
+  @state() private _config?: EmptyStateCardConfig;
+
+  public setConfig(config: EmptyStateCardConfig): void {
+    assert(config, cardConfigStruct);
+    this._config = config;
+  }
+
+  private _schema = memoizeOne(
+    (localize: LocalizeFunc) =>
+      [
+        {
+          name: "style",
+          selector: {
+            select: {
+              mode: "box",
+              options: (
+                [
+                  { value: "card", image: "card" },
+                  { value: "content-only", image: "text_only" },
+                ] as const
+              ).map((style) => ({
+                label: localize(
+                  `ui.panel.lovelace.editor.card.empty_state.style_options.${style.value}`
+                ),
+                image: {
+                  src: `/static/images/form/markdown_${style.image}.svg`,
+                  src_dark: `/static/images/form/markdown_${style.image}_dark.svg`,
+                  flip_rtl: true,
+                },
+                value: style.value,
+              })),
+            },
+          },
+        },
+        { name: "icon", selector: { icon: {} } },
+        { name: "title", selector: { text: {} } },
+        { name: "content", selector: { text: { multiline: true } } },
+        {
+          name: "interactions",
+          type: "expandable",
+          flatten: true,
+          iconPath: mdiGestureTap,
+          schema: [
+            { name: "action_label", selector: { text: {} } },
+            {
+              name: "tap_action",
+              selector: {
+                ui_action: {
+                  default_action: "none",
+                },
+              },
+            },
+          ],
+        },
+      ] as const satisfies readonly HaFormSchema[]
+  );
+
+  protected render() {
+    if (!this.hass || !this._config) {
+      return nothing;
+    }
+
+    const data = {
+      ...this._config,
+      style: this._config.content_only ? "content-only" : "card",
+    };
+
+    const schema = this._schema(this.hass.localize);
+
+    return html`
+      <ha-form
+        .hass=${this.hass}
+        .data=${data}
+        .schema=${schema}
+        .computeLabel=${this._computeLabelCallback}
+        @value-changed=${this._valueChanged}
+      ></ha-form>
+    `;
+  }
+
+  private _valueChanged(ev: CustomEvent): void {
+    const config = { ...ev.detail.value };
+
+    if (config.style === "content-only") {
+      config.content_only = true;
+    } else {
+      delete config.content_only;
+    }
+    delete config.style;
+
+    fireEvent(this, "config-changed", { config });
+  }
+
+  private _computeLabelCallback = (
+    schema: SchemaUnion<ReturnType<typeof this._schema>>
+  ) => {
+    switch (schema.name) {
+      case "style":
+      case "content":
+      case "action_label":
+        return this.hass!.localize(
+          `ui.panel.lovelace.editor.card.empty_state.${schema.name}`
+        );
+      default:
+        return this.hass!.localize(
+          `ui.panel.lovelace.editor.card.generic.${schema.name}`
+        );
+    }
+  };
+}
+
+declare global {
+  interface HTMLElementTagNameMap {
+    "hui-empty-state-card-editor": HuiEmptyStateCardEditor;
+  }
+}
diff --git a/src/panels/lovelace/strategies/home/home-area-view-strategy.ts b/src/panels/lovelace/strategies/home/home-area-view-strategy.ts
index af9dc1937b..78b0a579f1 100644
--- a/src/panels/lovelace/strategies/home/home-area-view-strategy.ts
+++ b/src/panels/lovelace/strategies/home/home-area-view-strategy.ts
@@ -11,7 +11,10 @@ import type { LovelaceBadgeConfig } from "../../../../data/lovelace/config/badge
 import type { LovelaceSectionRawConfig } from "../../../../data/lovelace/config/section";
 import type { LovelaceViewConfig } from "../../../../data/lovelace/config/view";
 import type { HomeAssistant } from "../../../../types";
-import type { HeadingCardConfig } from "../../cards/types";
+import type {
+  EmptyStateCardConfig,
+  HeadingCardConfig,
+} from "../../cards/types";
 import { computeAreaTileCardConfig } from "../areas/helpers/areas-strategy-helper";
 import {
   getSummaryLabel,
@@ -354,6 +357,26 @@ export class HomeAreaViewStrategy extends ReactiveElement {
       });
     }
 
+    // No sections, show empty state
+    if (sections.length === 0) {
+      return {
+        type: "panel",
+        cards: [
+          {
+            type: "empty-state",
+            icon: "mdi:sofa-outline",
+            content_only: true,
+            title: hass.localize(
+              "ui.panel.lovelace.strategy.areas.empty_state_title"
+            ),
+            content: hass.localize(
+              "ui.panel.lovelace.strategy.areas.empty_state_content"
+            ),
+          } as EmptyStateCardConfig,
+        ],
+      };
+    }
+
     // Allow between 2 and 3 columns (the max should be set to define the width of the header)
     const maxColumns = clamp(sections.length, 2, 3);
 
diff --git a/src/panels/lovelace/strategies/original-states/original-states-view-strategy.ts b/src/panels/lovelace/strategies/original-states/original-states-view-strategy.ts
index fd6c1f65ae..aeb56eec48 100644
--- a/src/panels/lovelace/strategies/original-states/original-states-view-strategy.ts
+++ b/src/panels/lovelace/strategies/original-states/original-states-view-strategy.ts
@@ -6,6 +6,7 @@ import type { AreasDisplayValue } from "../../../../components/ha-areas-display-
 import { getEnergyPreferences } from "../../../../data/energy";
 import type { LovelaceViewConfig } from "../../../../data/lovelace/config/view";
 import type { HomeAssistant } from "../../../../types";
+import type { EmptyStateCardConfig } from "../../cards/types";
 import { generateDefaultViewConfig } from "../../common/generate-lovelace-config";
 
 export interface OriginalStatesViewStrategyConfig {
@@ -64,9 +65,33 @@ export class OriginalStatesViewStrategy extends ReactiveElement {
 
     // User has no entities
     if (view.cards!.length === 0) {
-      view.cards!.push({
-        type: "empty-state",
-      });
+      return {
+        type: "panel",
+        cards: [
+          {
+            type: "empty-state",
+            icon: "mdi:home-assistant",
+            content_only: true,
+            title: hass.localize(
+              "ui.panel.lovelace.strategy.original-states.empty_state_title"
+            ),
+            content: hass.localize(
+              "ui.panel.lovelace.strategy.original-states.empty_state_content"
+            ),
+            ...(hass.user?.is_admin
+              ? {
+                  action_label: hass.localize(
+                    "ui.panel.lovelace.strategy.original-states.empty_state_action"
+                  ),
+                  tap_action: {
+                    action: "navigate",
+                    navigation_path: "/config/integrations/dashboard",
+                  },
+                }
+              : {}),
+          } as EmptyStateCardConfig,
+        ],
+      };
     }
 
     return view;
diff --git a/src/translations/en.json b/src/translations/en.json
index cd6c27fa80..cb5782fd88 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -7233,10 +7233,14 @@
       "lovelace": {
         "strategy": {
           "original-states": {
-            "helpers": "[%key:ui::panel::config::helpers::caption%]"
+            "helpers": "[%key:ui::panel::config::helpers::caption%]",
+            "empty_state_title": "Welcome Home",
+            "empty_state_content": "This page allows you to control your devices, however it looks like you have no devices set up yet.",
+            "empty_state_action": "Go to the integrations page"
           },
           "areas": {
-            "no_entities": "No entities in this area.",
+            "empty_state_title": "No devices",
+            "empty_state_content": "There are no devices assigned to this area yet. Assign devices to this area to see them here.",
             "sensors": "Sensors",
             "sensors_description": "To display temperature and humidity sensors in the overview and in the area view, add a sensor to that area and {edit_the_area} to configure related sensors.",
             "edit_the_area": "edit the area",
@@ -7308,11 +7312,6 @@
             "no_url": "No URL to open specified",
             "no_action": "No action to run specified"
           },
-          "empty_state": {
-            "title": "Welcome Home",
-            "no_devices": "This page allows you to control your devices, however it looks like you have no devices set up yet. Head to the integrations page to get started.",
-            "go_to_integrations_page": "Go to the integrations page."
-          },
           "entities": {
             "never_triggered": "Never triggered"
           },
@@ -7984,6 +7983,17 @@
               "name": "Entity",
               "description": "The Entity card gives you a quick overview of your entity's state."
             },
+            "empty_state": {
+              "name": "Empty state",
+              "description": "The Empty state card displays a centered message with an optional icon and action button.",
+              "style": "Style",
+              "style_options": {
+                "card": "Card",
+                "content-only": "Content only"
+              },
+              "content": "Content",
+              "action_label": "Action label"
+            },
             "button": {
               "name": "Button",
               "description": "The Button card allows you to add buttons to perform tasks.",